About Justin Maxwell
I help business owners stop bleeding money and start building real wealth. My mission? Put $1 billion back into the hands of business owners—so they can build legacies, not just bank accounts.
But my path to finance wasn’t conventional. I started in health and exercise, pursuing a career as a professor. As I earned my master’s degree, I realized my passion wasn’t in conducting research—it was in solving real problems and helping people create meaningful change.
That realization led me down a different path—one that opened my eyes to the financial leaks that quietly drain business owners of their wealth. I saw firsthand how even the most successful entrepreneurs were overpaying taxes, mismanaging cash flow, and failing to structure their business as an asset. They were making money—but they weren’t keeping it.
Most business owners think they’ll get serious about wealth ‘someday’—but someday never comes. The future steals the present, and they stay trapped in survival mode. I’m here to break that cycle.
I show business owners how to turn their biggest expenses into wealth—whether it’s overpaid taxes, inefficient investments, or a business that’s not built to last. The goal isn’t just making money. It’s keeping it, growing it, and using it to create a real legacy.
This isn’t just what I do. It’s who I am.