About Justin Maxwell

My mission is clear: I’m on a quest to put $1 billion back into the hands of business owner doctors. Now, let me take you back to how this journey began. My venture into finance was anything but conventional. Originally aspiring to be a college professor in health and exercise, my fascination with health and sport fueled my academic pursuits. However, as I earned my Masters Degree, I realized that my passion lay more in understanding and applying research than in conducting it.

After finishing my degree, I found myself at a crossroads, unsure of my next step. This uncertainty led me on a journey of self-discovery, where I honed my teaching skills while navigating the challenges of supporting my family. Family, for me, is the cornerstone of life, and my goal was to not just survive with them but to thrive.

During this transformative journey, I attended a two-day money workshop led by Garrett Gunderson. The insights were extraordinary, but more crucially, the vision of who I could become was planted in my mind—for myself, my family, and generations to come.

In a world where many are stuck in the ‘someday’ trap, constantly waiting for the perfect moment to live their best lives, I realized the urgency to break free from this cycle. The future often steals our present, leaving us in perpetual survival mode.

Recognizing that we are inherently complete and have a lifetime to live meaningfully, I’ve made it my mission to prevent dollars we’ve earned from needlessly disappearing from our lives. This shift—from the pursuit of money to a dedication to solving problems and delivering value while retaining a larger share of what we earn—transforms ceilings into floors. It strengthens relationships, opens doors to generational impact, and fueled my journey to where I am today.

So, what do I do? I transform your largest expenses into wealth. And my mission is to transform $1 billion into assets. But more than that, I embody the essence of giving you and your family permission to leave a lasting generational impact—it’s not just what I do; it’s who I am.