Blog

Why Making Money Isn’t Enough: The Shift to Owner-Investor Wealth Building

by Justin Maxwell | November 5, 2024 | Business Success, General Financial | 0 Comments

Why Business Owners Often Fall Short in Wealth BuildingThe Mindset Shift: From Owner-Operator to Owner-InvestorKey Steps to Building Generational Wealth as an Owner-InvestorMaking the Shift: From Money-Maker to Legacy BuilderConclusion: The Path to Owner-Investor...

Comprehensive Wealth Management: Why Diversifying Your Financial Strategy is Key to Long-Term Success

by Justin Maxwell | October 16, 2024 | Business Success, Exit Ready, Tax | 0 Comments

Understanding the Business Owner QuadrantShifting to the Owner-Investor MindsetThe Power of the Family Office ModelCreating Your Own Family Office EnvironmentIdentifying the Right Tax TeamProactive Tax Planning for WealthDiversifying Income and InsuranceBuilding Your...

Comprehensive Wealth Management and Exit Planning: Lessons from Youth Sports Specialization

by Justin Maxwell | September 10, 2024 | Business Success, Exit Ready, Tax | 0 Comments

The Pitfalls of Specialization in SportsThe Pitfalls of Specialization in FinanceThe Power of Diversification: A Holistic Wealth and Exit Planning TeamApplying the "What the Heck" Principle in FinanceThe Bottom Line: Comprehensive Wealth Management for Long-Term...

Business Growth and Exit Planning: Key Strategies for Success

by Justin Maxwell | September 10, 2024 | Business Success, Exit Ready | 0 Comments

1. Clarity of Vision and Long-Term Goals2. Build Scalable Systems3. Leverage Technology for a Competitive Edge4. Embrace Continuous Improvement5. Start Planning for Your Exit Early6. Avoid Reactive Exits7. Align with a Greater PurposeConclusion: Business Growth and...

Powerful Tips for Mastering Year-Round Tax Planning and Reducing Your Tax Bill

by Justin Maxwell | August 30, 2024 | Tax | 0 Comments

The Importance of Year-Round Tax PlanningIdentifying the True Tax SeasonSteps to Effective Year-Round Tax PlanningAdvanced Tax Reduction StrategiesThe Role of Specialized Tax ProfessionalsOngoing Tax Planning and Follow-UpEvaluating Your Tax TeamBig Life Financial's...

Maximize Your Wealth Potential: Aligning Your Wealth Team for Success

by Justin Maxwell | August 9, 2024 | Business Success, General Financial | 0 Comments

As business owners, we understand the importance of having a cohesive team that works together towards a common goal. But what happens when your wealth team isn’t functioning as a unified whole? Imagine this scenario: you have a group of sprinters at the starting...

How to Assemble a World-Class Family Office Team

by Justin Maxwell | August 6, 2024 | General Financial | 0 Comments

How to Assemble a World-Class Family Office Team At the level of wealth many business owners play at, it's crucial to build a family office style team of professionals. You need a comprehensive team for each area of finance, which we call departments, rather than...

Unlock Explosive Business Growth: Proven Strategies to 10X Your Company’s Value in 5 Years

by Justin Maxwell | July 25, 2024 | Exit Ready | 0 Comments

Introduction Unlock the secrets to explosive business growth and discover how to multiply your company's value tenfold in just five years. If you're a business owner with ambitious growth goals, you're in the right place. In our recent webinar, Big Life Financial’s...

Mastering Digital Marketing in Healthcare: Insights from Billion-Dollar Marketer Dennis Yu

by Justin Maxwell | February 19, 2024 | Business Success | 0 Comments

In the ever-evolving world of digital marketing, where the line between genuine engagement and fleeting gimmicks often blurs, Dennis Yu emerges as a beacon of clarity and wisdom. With an illustrious career shaping the marketing landscapes of giants like Nike, Golden...

The Pricing Discomfort Loop: Why Avoiding Price Increases Makes Your Business Weaker

by Justin Maxwell | October 14, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax | 0 Comments

Why the Pricing Discomfort Loop StartsWhen Lower Margins Force Us to Work HarderThe Pricing Discomfort Loop Gets Worse With TimeHigher Prices Can Help Create Better ServiceBreaking the Pricing Discomfort LoopWhat Kind of Business Are We Actually Building? There's...

Pricing Discipline: The Hidden Millions Most Business Owners Leave on the Table

by Justin Maxwell | October 13, 2026 | Uncategorized | 0 Comments

What Pricing Discipline Has to Do With Your Business Value1. We're Pricing Based on Our Costs Instead of What Customers Value2. We Assume Competitors Know What They're Doing With Pricing3. We're So Afraid of Losing Customers That We Keep Losing MarginPricing...

What Private Equity Investors Look for in Your People Before Buying Your Business

by Justin Maxwell | October 12, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax | 0 Comments

Why Private Equity Due Diligence Starts With Your Management TeamThe People Your Business Cannot Afford to LoseYour Hiring Process Says More Than You ThinkWhat Employee Turnover Actually Costs Your BusinessPrivate Equity Due Diligence Looks Beyond Hiring and...

The Talent Maturity Model: Why Better People Systems Build a More Valuable Business

by Justin Maxwell | October 9, 2026 | Uncategorized | 0 Comments

The Talent Maturity Model Measures More Than HiringMost Founder-Led Businesses Are Still at Level 1 or 2Moving From Level 2 to Level 4 Can Affect EBITDAThe Talent Maturity Model Also Reduces Buyer RiskRevenue Can Hide an Immature Business There’s a point where hiring...

Key Person Risk: The Business Risk Most Founders Don’t See Until It’s Too Late

by Justin Maxwell | October 7, 2026 | Uncategorized | 0 Comments

What Key Person Risk Actually Looks LikeSuccession Planning Isn’t Just About SellingStart With the Two or Three Roles That Could Hurt You MostKey Person Risk Eventually Becomes a Business Value ProblemThe Question I’d Ask This Week Title: Focus Keyword: key person...

Regretted Turnover: Why Your Best Employees Actually Leave

by Justin Maxwell | October 6, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax | 0 Comments

Regretted Turnover Usually Starts Before Someone ResignsYour Managers Have More to Do With Regretted Turnover Than You ThinkRegretted Turnover Isn't Just a Compensation ProblemThe Management Layer Is a Retention Investment When a really good employee leaves, I think...

Employee Turnover: Why the Headline Number Can Lie to You

by Justin Maxwell | October 5, 2026 | Uncategorized | 0 Comments

Some Employee Turnover Is Actually HealthyRegretted Turnover Is the Number I Care AboutUnregretted Turnover Can Be Good for the BusinessYour Employee Turnover Rate Can Hide the Real ProblemRetention Is Bigger Than HR Two companies can have the exact same employee...

Performance Management: The Five Keys of Human Performance

by Justin Maxwell | October 2, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax | 0 Comments

Performance Management Starts With the Right DiagnosisPerformance Management Key #1: AlignmentKey #2: Are They Working on the Right Things?Performance Management Key #3: Do They Know What Good Looks Like?Key #4: Capability and ConfidenceKey #5: Does Performance...

30-60-90 Day Onboarding Plan: How to Get New Hires to Full Performance

by Justin Maxwell | October 1, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax | 0 Comments

A 30-60-90 Day Onboarding Plan Starts Before Day OneDays 1-30: Learn Before We Expect OwnershipDays 31-60: The 30-60-90 Day Onboarding Plan Shifts to ContributionDays 61-90: Move From Contribution to OwnershipThe Manager Is Part of the 30-60-90 Day Onboarding...

Employee Onboarding: The Hire Isn’t Finished When They Say Yes

by Justin Maxwell | September 30, 2026 | Uncategorized | 0 Comments

Employee Onboarding Is Part of the Hiring InvestmentWhat Good Employee Onboarding Is NotPoor Employee Onboarding Gets Expensive FastThe First 90 Days Need a FrameworkHiring Someone Isn't the Finish Line We tend to think the hiring process ends when someone accepts the...