by Justin Maxwell | Aug 7, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
1. What Happens If Revenue Never Shows Up?2. What If the Person We’re Counting On Isn’t There?3. What If Your Biggest Customer Leaves?4. How Does Your Strategy Stress Test Handle AI?5. What If Interest Rates Stay High for Three More Years?6. What If the... by Justin Maxwell | Aug 4, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
A Positive Return Does Not Automatically Make It a Good DecisionOpportunity Cost Should Be Part of Every Capital Allocation DecisionYour Time Has an Opportunity Cost TooYour Strategic Plan Should Allocate More Than Money Every time you put money into your business,... by Justin Maxwell | Aug 3, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
The Sequencing PrincipleThe sequence of your investments determines the return your business is capable of producing.Growth is rarely the first investment you should makeFirst: Pricing and MarginSecond: Customer RetentionThird: Sales SystemFourth: MarketingFifth:... by Justin Maxwell | Jul 31, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
The Capital Allocation Question: The Decision That Determines Every Other DecisionThe Capital Allocation QuestionThe Capital Allocation MatrixSome Investments Move Faster Than OthersSome Investments Require More PatienceHiring Is Also a Capital Allocation... by Justin Maxwell | Jul 31, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Unit Economics turns strategy into numbersWork backward from the financial targetUnit Economics exposes where the real work isThe Unit Economics frameworkAspirations don’t produce results. Operating inputs do. You can have a revenue target. An EBITDA goal. A... by Justin Maxwell | Jul 29, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Your Product Is Not the PurchaseCustomer Analysis Changes Your StrategyThe Customer Analysis FrameworkBuild Around What Customers Value One of the most revealing conversations you can have about your business has nothing to do with your product. It starts with a...
