by Justin Maxwell | Jul 9, 2026 | Uncategorized, Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Build an Exit-Ready Business Before Private Equity Sets the PriceWhat Buyers Are Really Paying ForThe Buyer Has a Plan Before You Ever Enter the RoomBuyers Arrive With a Plan. Founders Often Arrive With Hope.Make Buyers Compete for the CompanySellable Is Not the Same... by Justin Maxwell | Jun 29, 2026 | Uncategorized
Who Actually Changed Your Business?Sometimes We Fall In Love With The RoomNobody Posts About Tuesday AfternoonGo Back Further Than The PostThis Isn’t Really About Gratitude A founder I know went through one of the hardest seasons of her business. Relationships... by Justin Maxwell | Jun 26, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
I’ve Been Watching the Same People Walk Into Different RoomsMaybe the Product Was Never the ContentFeeling Better Isn’t the Same as Building a Better BusinessAt Some Point We Stop Buying Advice and Start Buying ReassuranceIf You Don’t Know What... by Justin Maxwell | Jun 24, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
James Madison Was Writing About You. When you hear the name James Madison, you don’t think about business. You don’t think about wealth. You think of the founding father, the US Constitution, you think of the government, you think of powdered wig.... by Justin Maxwell | Jun 22, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
The Revenue Number Is Probably Lying To YouThe Exit Number In Your Head Might Not ExistBusy Doesn’t Mean ValuableIf You Leave For Six Months, What Happens?The Company Got Bigger. The Asset Didn’t.Better To Find Out Now Than On The Day You Sell I was... by Justin Maxwell | Jun 16, 2026 | Uncategorized, Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Most B2B business owners I know have a version of the same story. They got to a point in their business where referrals were no longer enough to sustain the growth they were after, so they hired a marketing agency. The agency came in confident, asked a few questions,...
