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Sales Target Setting: Why Good Teams Still Miss the Number

Sales Target Setting: Why Good Teams Still Miss the Number

by Justin Maxwell | Sep 1, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

Sales Target Setting Should Start With the Business PlanWhy Sales Targets Need ContextPoor Sales Target Setting Creates an Accountability ProblemSales Accountability Should Start With the DataGood Sales Target Setting Makes Performance Measurable Sales target setting...
Sales Team Design: Stop Building Your Sales Team Around the People You Already Have

Sales Team Design: Stop Building Your Sales Team Around the People You Already Have

by Justin Maxwell | Aug 26, 2026 | Uncategorized

Sales Team Design Starts With the WorkSales Team Design and the BDR RoleClosing Deals Requires a Different SkillAccount Managers Protect and Grow What You’ve Already WonCustomer Success Isn’t Account ManagementThe Commercial Role Founders Usually...
Lead Generation Channels: Which Ones Are Actually Producing Your Best Customers?

Lead Generation Channels: Which Ones Are Actually Producing Your Best Customers?

by Justin Maxwell | Aug 18, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

Lead Generation Channels Can Look Better Than They AreThe Channel Economics FrameworkHow to Analyze Your Lead Generation ChannelsYour Best Channel May Not Be Your Biggest Channel You can have a marketing channel producing 60% of your leads and still be putting money...
AI Strategic Planning: What Belongs in Your Annual Plan Now

AI Strategic Planning: What Belongs in Your Annual Plan Now

by Justin Maxwell | Aug 11, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

Why AI Strategic Planning Has to Be AnnualAI Strategic Planning Starts With Two Separate QuestionsEfficiency Does Not Automatically Create an AdvantageLook at the Five Places AI Can Change the BusinessMove More of the Business Toward What AI Cannot Easily ReplaceAI...
OKRs: The Accountability Framework That Turns Strategy Into Execution

OKRs: The Accountability Framework That Turns Strategy Into Execution

by Justin Maxwell | Aug 6, 2026 | Uncategorized, Business Success, Exit Ready

OKRs for Founder-Led Businesses Start With ClarityThe Numbers That Tell You What’s ComingStrategy Needs an OwnerIf Your Team Can’t Repeat the Strategy, They Can’t Execute It You can spend two days building a strategy, leave the planning session...
The Operating Cadence: How Great Execution Happens All Year Long

The Operating Cadence: How Great Execution Happens All Year Long

by Justin Maxwell | Aug 5, 2026 | Uncategorized

Your Operating Cadence Keeps Strategy AliveDaily Operating Cadence: Solve Today’s ProblemsWeekly Operating Cadence: Measure Performance Before Problems GrowMonthly Operating Cadence: Understand Financial PerformanceQuarterly Operating Cadence: Make Sure...
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Recent Posts

  • Transportation Sales Performance: Why the Contract Book Matters More Than Revenue
  • Recruitment Business Sales Performance: Why Placement Permanence Matters
  • Sales Target Setting: Why Good Teams Still Miss the Number
  • Professional Services Sales Performance: How to Build Revenue That Does Not Depend on the Partners
  • The Heroic Salesperson Problem: When Your Best Salesperson Becomes a Business Risk

Recent Comments

  1. Is Your Accountant COSTING You Money? 5 Questions to Find Out NOW - Justin Maxwell on Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands
  2. Why Making Money Isn’t Enough: The Shift to Owner-Investor Wealth Building - Justin Maxwell on Comprehensive Wealth Management: Why Diversifying Your Financial Strategy is Key to Long-Term Success
  3. Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands - Justin Maxwell on Powerful Tips for Mastering Year-Round Tax Planning and Reducing Your Tax Bill
  4. Business Growth and Exit Planning: Key Strategies for Success - Justin Maxwell on Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value
  5. Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value - Justin Maxwell on What is the Exit Strategy of a Business? Essential Steps to Maximize Value and Secure Profitability

Book Justin to Speak

Ready to challenge the way business owners think about wealth? Justin Maxwell delivers powerful, high-impact talks that shift mindsets and provide real, actionable strategies to help business owners keep more of what they earn, build lasting wealth, and create true financial freedom.

If you’re looking for a speaker who:
✅ Engages your audience with compelling stories and hard-hitting truths
✅ Simplifies complex financial strategies into clear, actionable steps
✅ Leaves business owners with a game plan to transform their business into a real wealth-building asset

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(801) 882-1377
justinm@biglifefinancial.com

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