by Justin Maxwell | Jul 27, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Market Sizing: The Test Most Founders Fail Before They Ever StartWe Don’t Have a Growth Problem. We Have an Assumption Problem.Market Sizing Begins with Three NumbersTotal Addressable Market (TAM)Serviceable Addressable Market (SAM)The Number That Really... by Justin Maxwell | Jul 23, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
1. Good Strategy Is Focused2. Good Strategy Is Specific3. A Good Strategy Is Costed and Resourced4. Every Priority Must Be Owned5. Good Strategy Connects to the Investment Thesis6. Good Strategy Is Reviewed and UpdatedStrategy Requires Decisions Most strategic plans... by Justin Maxwell | Jul 22, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
1. Everything is important2. Aspiration replaces evidence3. No trade-offs4. No ownership5. No measurement6. Hope replaces analysis7. The plan is never revisitedWhy Bad Strategy Can Still Produce Good Numbers Most strategic plans are built wrong before anyone starts... by Justin Maxwell | Jul 9, 2026 | Uncategorized, Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Build an Exit-Ready Business Before Private Equity Sets the PriceWhat Buyers Are Really Paying ForThe Buyer Has a Plan Before You Ever Enter the RoomBuyers Arrive With a Plan. Founders Often Arrive With Hope.Make Buyers Compete for the CompanySellable Is Not the Same... by Justin Maxwell | Jun 29, 2026 | Uncategorized
Who Actually Changed Your Business?Sometimes We Fall In Love With The RoomNobody Posts About Tuesday AfternoonGo Back Further Than The PostThis Isn’t Really About Gratitude A founder I know went through one of the hardest seasons of her business. Relationships... by Justin Maxwell | Jun 26, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
I’ve Been Watching the Same People Walk Into Different RoomsMaybe the Product Was Never the ContentFeeling Better Isn’t the Same as Building a Better BusinessAt Some Point We Stop Buying Advice and Start Buying ReassuranceIf You Don’t Know What...
