Most B2B business owners I know have a version of the same story. They got to a point in their business where referrals were no longer enough to sustain the growth they were after, so they hired a marketing agency. The agency came in confident, asked a few questions, and started running. Six months and fifty thousand dollars later, nothing had really moved. So they hired another one, went through the same conversation, heard the same promises, and ended up in the same place. By the time most of them find Tim Fitzpatrick, they have done that cycle two or three times and they are tired.
Tim runs Rialto Marketing, and the reason that cycle keeps happening is actually the core of what he does. Most agencies, when a business owner comes to them and says they need more leads, sell whatever it is they already sell. SEO, paid ads, content, social. They skip the diagnostic work entirely because their business model does not reward them for doing it. The sequencing is wrong before the money ever leaves your account, and no amount of tactical execution is going to fix a strategy problem.
What Tim does is work at the level above that. He helps B2B companies build what he calls a marketing engine, which is really just a way of saying: a clear picture of who you are targeting, a message that actually differentiates you, and a plan for how all the pieces connect in the right order. He does not run your ads. He does not manage your social channels. He is not interested in being another vendor collecting a retainer while someone else’s tactics burn your budget. His job is to figure out what is broken, get the fundamentals in place, and then advise on how to run the thing going forward. Because he has no financial stake in which tactics you use, he is free to tell you the truth about what you actually need.
What It Looks Like to Work With Tim Fitzpatrick
He works primarily with B2B companies doing between $1 million and $20 million in revenue, specifically professional services firms, IT and managed service providers, SaaS companies, and startups. His clients are usually growing, but not consistently, and they have reached a point where doing more of the same thing is not producing different results. He has three engagement options, starting with a group program at $1,250 a month and going up to a full outsourced marketing executive arrangement where he builds and manages the engine directly. Everything starts with a clear assessment of where you are, what is missing, and what needs to happen first. No long-term contracts.
The clients who get the most out of working with him tend to already have someone handling marketing execution in-house, or at minimum have the bandwidth to actually engage with the process. He is straightforward about this upfront, because if you are completely buried in operations and just want someone to take it off your plate, that conversation needs to happen before you spend anything.
If you are a B2B founder in that revenue range and marketing has felt like an expensive guessing game, Tim is worth a conversation. You can reach him at rialtomarketing.com or find him on LinkedIn.