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Why the Owner-Investor Mindset Frees Business Owners From Staying Stuck

Why the Owner-Investor Mindset Frees Business Owners From Staying Stuck

by Justin Maxwell | Jun 12, 2025 | Business Success, Exit Ready, Generational

The Broken Lens Most Business Owners InheritWhy Income Doesn’t Equal FreedomThe Owner-Investor Mindset: A Different LensWhat Holistic Wealth Actually Looks Like1. Optimize the Business as a True Asset2. Integrate External Wealth Planning3. Design for Generational...
How the $8B Salesforce Acquisition Strategy Can Work for Your Business Too

How the $8B Salesforce Acquisition Strategy Can Work for Your Business Too

by Justin Maxwell | May 28, 2025 | Business Success, Generational

Salesforce acquisition strategy just made headlines again as they bought Informatica for $8 billion. Another monster move in the tech world, right? Something for the suits on Wall Street and the large corporates. Wrong. This deal should snap you awake. Not because...
Stop Overpaying Capital Gains Tax: Real Case, Real Results

Stop Overpaying Capital Gains Tax: Real Case, Real Results

by Justin Maxwell | May 22, 2025 | Business Success, Tax

Stop Overpaying Capital Gains TaxA Real Couple. A Real Sale. A $558,000 Fork in the Road.The Bigger Win? Control. Not Just a Lower Tax Bill.1. Qualified Opportunity Zone Fund2. Drilling FundThis Isn’t About Luck. It’s About Alignment.Why This Should Worry You (Even If...
Military-Grade Strategic Planning for Business Growth: Lessons from General Chris McPadden

Military-Grade Strategic Planning for Business Growth: Lessons from General Chris McPadden

by Justin Maxwell | May 16, 2025 | Interviews, Business Success

When you’ve led over 300,000 troops and executed a flawless military drawdown from a war zone, strategic planning isn’t a theory — it’s a tested system for success. That’s what makes General Chris McFadden a different breed of business consultant. He’s not...
The Fatal Flaw in Most Fractional Family Offices

The Fatal Flaw in Most Fractional Family Offices

by Justin Maxwell | May 15, 2025 | Business Success, Generational

What Fractional Family Offices Do Well (At First)What Billionaire Family Offices Know That Most Firms MissWhen You Exclude the Business, You Lose the Biggest AdvantageA Better Model: Owner-Investor Family Office StrategyYou’re Closer to a Family Office Than You...
Marriott CitizenM Acquisition: Why It Matters (and What Business Owners Can Learn)

Marriott CitizenM Acquisition: Why It Matters (and What Business Owners Can Learn)

by Justin Maxwell | May 7, 2025 | Business Success

Most Owners Are Still Playing the Operator’s GameThe 3 Reasons to Acquire a Business (And Why Marriott Played All Three)You Don’t Need $10M to Buy a BusinessThe Real Edge: You Already Run a Business“But I’m Already Swamped…”So What Does This Look Like for You?1. Buy a...
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Recent Posts

  • Programmatic Acquisitions: The New Growth Engine for Business Owners Who Refuse to Plateau
  • The Predictable Growth Framework: How To Turn Chaos Into Enterprise Value
  • The Debt Coverage Ratio Calculator: How Smart Buyers Avoid Bad Deals
  • The First 90 Days After Acquisition: How To Keep From Wrecking The Deal You Just Closed
  • The Owner Investor Strategy: Behind Yeti’s $38M Shaker Bottle Deal

Recent Comments

  1. Is Your Accountant COSTING You Money? 5 Questions to Find Out NOW - Justin Maxwell on Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands
  2. Why Making Money Isn’t Enough: The Shift to Owner-Investor Wealth Building - Justin Maxwell on Comprehensive Wealth Management: Why Diversifying Your Financial Strategy is Key to Long-Term Success
  3. Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands - Justin Maxwell on Powerful Tips for Mastering Year-Round Tax Planning and Reducing Your Tax Bill
  4. Business Growth and Exit Planning: Key Strategies for Success - Justin Maxwell on Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value
  5. Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value - Justin Maxwell on What is the Exit Strategy of a Business? Essential Steps to Maximize Value and Secure Profitability

Book Justin to Speak

Ready to challenge the way business owners think about wealth? Justin Maxwell delivers powerful, high-impact talks that shift mindsets and provide real, actionable strategies to help business owners keep more of what they earn, build lasting wealth, and create true financial freedom.

If you’re looking for a speaker who:
✅ Engages your audience with compelling stories and hard-hitting truths
✅ Simplifies complex financial strategies into clear, actionable steps
✅ Leaves business owners with a game plan to transform their business into a real wealth-building asset

Then let’s talk.

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Contact Us

(801) 882-1377
justinm@biglifefinancial.com

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Mon-Fri: 9am – 5pm
Sat-Sun: Closed

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