• Speaking
  • About Me
  • Blog
  • Speaking
  • Blog
  • In the Media
  • About
  • Contact
Check Availability



Customer Analysis: What Your Customers Are Actually Buying

Customer Analysis: What Your Customers Are Actually Buying

by Justin Maxwell | Jul 29, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

Your Product Is Not the PurchaseCustomer Analysis Changes Your StrategyThe Customer Analysis FrameworkBuild Around What Customers Value One of the most revealing conversations you can have about your business has nothing to do with your product. It starts with a...
Competitive Analysis: The Three Frameworks That Actually Matter

Competitive Analysis: The Three Frameworks That Actually Matter

by Justin Maxwell | Jul 28, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

Porter’s Five Forces: Is This a Market Worth Investing In?McKinsey’s 7S Framework: Can the Organization Deliver the Strategy?BCG Growth-Share Matrix: Where Should Capital Go?Competitive Analysis Frameworks Improve Decisions, Not Just Strategy There is no...
Market Sizing: The Test Most Founders Fail Before They Ever Start

Market Sizing: The Test Most Founders Fail Before They Ever Start

by Justin Maxwell | Jul 27, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

Market Sizing: The Test Most Founders Fail Before They Ever StartWe Don’t Have a Growth Problem. We Have an Assumption Problem.Market Sizing Begins with Three NumbersTotal Addressable Market (TAM)Serviceable Addressable Market (SAM)The Number That Really...
The ACE Framework: A Private Equity Strategy for Better Business Decisions

The ACE Framework: A Private Equity Strategy for Better Business Decisions

by Justin Maxwell | Jul 24, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax

The ACE Framework: A Private Equity Strategy for Better Business DecisionsWhy This Private Equity Strategy Starts Before ExecutionAnalysis: Where Private Equity Strategy BeginsCapital: Turning Evidence Into Real ChoicesExecution: Converting the Decision Into a...
The Six Hallmarks of Good Strategy

The Six Hallmarks of Good Strategy

by Justin Maxwell | Jul 23, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

1. Good Strategy Is Focused2. Good Strategy Is Specific3. A Good Strategy Is Costed and Resourced4. Every Priority Must Be Owned5. Good Strategy Connects to the Investment Thesis6. Good Strategy Is Reviewed and UpdatedStrategy Requires Decisions Most strategic plans...
The Seven Signatures of Bad Strategy

The Seven Signatures of Bad Strategy

by Justin Maxwell | Jul 22, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

1. Everything is important2. Aspiration replaces evidence3. No trade-offs4. No ownership5. No measurement6. Hope replaces analysis7. The plan is never revisitedWhy Bad Strategy Can Still Produce Good Numbers Most strategic plans are built wrong before anyone starts...
« Older Entries
Next Entries »

Recent Posts

  • The Seven Strategy Stress Test Questions Every Business Owner Should Ask
  • OKRs: The Accountability Framework That Turns Strategy Into Execution
  • The Operating Cadence: How Great Execution Happens All Year Long
  • Opportunity Cost: The Invisible Discipline Every Founder Needs to Master
  • The Sequencing Principle: Why the Order of Your Investments Determines the Return They Produce

Recent Comments

  1. Is Your Accountant COSTING You Money? 5 Questions to Find Out NOW - Justin Maxwell on Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands
  2. Why Making Money Isn’t Enough: The Shift to Owner-Investor Wealth Building - Justin Maxwell on Comprehensive Wealth Management: Why Diversifying Your Financial Strategy is Key to Long-Term Success
  3. Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands - Justin Maxwell on Powerful Tips for Mastering Year-Round Tax Planning and Reducing Your Tax Bill
  4. Business Growth and Exit Planning: Key Strategies for Success - Justin Maxwell on Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value
  5. Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value - Justin Maxwell on What is the Exit Strategy of a Business? Essential Steps to Maximize Value and Secure Profitability

Book Justin to Speak

Ready to challenge the way business owners think about wealth? Justin Maxwell delivers powerful, high-impact talks that shift mindsets and provide real, actionable strategies to help business owners keep more of what they earn, build lasting wealth, and create true financial freedom.

If you’re looking for a speaker who:
✅ Engages your audience with compelling stories and hard-hitting truths
✅ Simplifies complex financial strategies into clear, actionable steps
✅ Leaves business owners with a game plan to transform their business into a real wealth-building asset

Then let’s talk.

📩 Inquire about booking Justin for your next event.
Fill out the form below, and our team will be in touch soon.

Contact Us

(801) 882-1377
justinm@biglifefinancial.com

Office Hours

Mon-Fri: 9am – 5pm
Sat-Sun: Closed

Follow Us

  • Follow
  • Follow
  • Follow

0 / 180