by Justin Maxwell | Aug 24, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Customer Churn Usually Comes From Three PlacesWhy Diagnosing Customer Churn MattersAccount Management Is Different From Customer SuccessExpansion Revenue Makes Customer Churn Even More ExpensiveRetention Shouldn’t Be Left to Chance We tend to treat customer... by Justin Maxwell | Aug 21, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
The Net Revenue Retention Formula Shows What Happens After the SaleHow the Net Revenue Retention Formula Actually WorksWhat 105% NRR Actually Looks LikeAnd Here Is What 95% NRR Looks LikeNew Sales Can Hide a Retention ProblemHow Much Are We Selling Just to Replace... by Justin Maxwell | Aug 20, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Budget: Can They Actually Make the Investment?Authority: Who Can Cause the Purchase to Happen?Need: Is the Problem Important Enough to Act On?Timeline: What Creates the Reason to Act?Route Opportunities by MaturityAdd Two Dimensions as Sales Complexity IncreasesHow... by Justin Maxwell | Aug 19, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
A Referral Program Starts With Customers You Already HaveThe Referral Program Economics Are Hard to IgnoreYou Do Not Need Huge Referral VolumeReferrals Need a Deliberate Process You may already be getting some of your best customers through referrals without having a... by Justin Maxwell | Aug 18, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Lead Generation Channels Can Look Better Than They AreThe Channel Economics FrameworkHow to Analyze Your Lead Generation ChannelsYour Best Channel May Not Be Your Biggest Channel You can have a marketing channel producing 60% of your leads and still be putting money... by Justin Maxwell | Aug 17, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Buyer Behaviour Changed Before the Sales CallBuyer Behaviour Has Changed What Sales Is ForMarketing Has to Carry More of the EducationYour Commercial Investment Has to Follow Buyer Behaviour One of the biggest changes affecting your commercial performance over the...
