Blog

Why Making Money Isn’t Enough: The Shift to Owner-Investor Wealth Building

by Justin Maxwell | November 5, 2024 | Business Success, General Financial | 0 Comments

Why Business Owners Often Fall Short in Wealth BuildingThe Mindset Shift: From Owner-Operator to Owner-InvestorKey Steps to Building Generational Wealth as an Owner-InvestorMaking the Shift: From Money-Maker to Legacy BuilderConclusion: The Path to Owner-Investor...

Comprehensive Wealth Management: Why Diversifying Your Financial Strategy is Key to Long-Term Success

by Justin Maxwell | October 16, 2024 | Business Success, Exit Ready, Tax | 0 Comments

Understanding the Business Owner QuadrantShifting to the Owner-Investor MindsetThe Power of the Family Office ModelCreating Your Own Family Office EnvironmentIdentifying the Right Tax TeamProactive Tax Planning for WealthDiversifying Income and InsuranceBuilding Your...

Comprehensive Wealth Management and Exit Planning: Lessons from Youth Sports Specialization

by Justin Maxwell | September 10, 2024 | Business Success, Exit Ready, Tax | 0 Comments

The Pitfalls of Specialization in SportsThe Pitfalls of Specialization in FinanceThe Power of Diversification: A Holistic Wealth and Exit Planning TeamApplying the "What the Heck" Principle in FinanceThe Bottom Line: Comprehensive Wealth Management for Long-Term...

Business Growth and Exit Planning: Key Strategies for Success

by Justin Maxwell | September 10, 2024 | Business Success, Exit Ready | 0 Comments

1. Clarity of Vision and Long-Term Goals2. Build Scalable Systems3. Leverage Technology for a Competitive Edge4. Embrace Continuous Improvement5. Start Planning for Your Exit Early6. Avoid Reactive Exits7. Align with a Greater PurposeConclusion: Business Growth and...

Powerful Tips for Mastering Year-Round Tax Planning and Reducing Your Tax Bill

by Justin Maxwell | August 30, 2024 | Tax | 0 Comments

The Importance of Year-Round Tax PlanningIdentifying the True Tax SeasonSteps to Effective Year-Round Tax PlanningAdvanced Tax Reduction StrategiesThe Role of Specialized Tax ProfessionalsOngoing Tax Planning and Follow-UpEvaluating Your Tax TeamBig Life Financial's...

Maximize Your Wealth Potential: Aligning Your Wealth Team for Success

by Justin Maxwell | August 9, 2024 | Business Success, General Financial | 0 Comments

As business owners, we understand the importance of having a cohesive team that works together towards a common goal. But what happens when your wealth team isn’t functioning as a unified whole? Imagine this scenario: you have a group of sprinters at the starting...

How to Assemble a World-Class Family Office Team

by Justin Maxwell | August 6, 2024 | General Financial | 0 Comments

How to Assemble a World-Class Family Office Team At the level of wealth many business owners play at, it's crucial to build a family office style team of professionals. You need a comprehensive team for each area of finance, which we call departments, rather than...

Unlock Explosive Business Growth: Proven Strategies to 10X Your Company’s Value in 5 Years

by Justin Maxwell | July 25, 2024 | Exit Ready | 0 Comments

Introduction Unlock the secrets to explosive business growth and discover how to multiply your company's value tenfold in just five years. If you're a business owner with ambitious growth goals, you're in the right place. In our recent webinar, Big Life Financial’s...

Mastering Digital Marketing in Healthcare: Insights from Billion-Dollar Marketer Dennis Yu

by Justin Maxwell | February 19, 2024 | Business Success | 0 Comments

In the ever-evolving world of digital marketing, where the line between genuine engagement and fleeting gimmicks often blurs, Dennis Yu emerges as a beacon of clarity and wisdom. With an illustrious career shaping the marketing landscapes of giants like Nike, Golden...

Investable Business Viability Checklist: Fundable or Fragile?

by Justin Maxwell | February 11, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized | 0 Comments

What “Investable” Really Means (And Why “Exit-Ready” Is Too Late) | Investable business viability checklistThe Only Viability Test That Matters: Demand, Math, CapitalExecution Isn’t the Problem. Sometimes the Market Is.Prove the Math Before You Scale the MessSame...

Profitable but Cash Tight? Fix It Before You Try to Exit

by Justin Maxwell | February 9, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized | 0 Comments

Why Exits Die When the Bank Account Can’t BreatheWhen the Tax Return Says “Winning” but Reality Says “Careful”It’s Not One Leak. It’s Everything Hitting at OnceThe Transition Phase Is Where This Gets ExpensiveThe Fix Isn’t Hustle. It’s a Map.The Simple Sequence That...

Reduce Owner Dependency: The Identity Shift Buyers Pay For

by Justin Maxwell | February 5, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax | 0 Comments

Reduce owner dependency: fix the owner firstWhy buyers pay less when they smell you in the processThe “good enough” trap that keeps us stuck in the middleIf we believed it, we’d do itThe permission problem, why we wait too longWhy opportunities appear after we decide...

What is PPLI? Private Placement Life Insurance Explained for Business Owners

by Justin Maxwell | February 2, 2026 | Uncategorized | 0 Comments

Before We Go Any FurtherWhat is PPLI?The IRS RequirementHow It Actually WorksWho is PPLI For?1. You Have $10 Million or More in Liquid Capital2. You're Building a Business Toward an Exit3. You're Already Investing in Alternative Assets4. Estate Planning is a...

Operational Independence: The Missing Step Between “Owner-Operator” and a Sellable Business Asset

by Justin Maxwell | January 30, 2026 | Business Success, Exit Ready, General Financial, Generational, Protection, Tax | 0 Comments

Operational Independence Is Not a Lifestyle Move. It’s an Enterprise Value Move.The Hard Truth: If You’re the Brick, You’re the RiskWhy Founders Get Stuck: Delegation Is Easy Until It Isn’tOperational Independence: A Definition That Actually MattersThe Three Streams...

The R&D Tax Credit: The “Double-Dip” Cash Engine Most Business Owners Miss

by Justin Maxwell | January 14, 2026 | Business Success, General Financial, Generational, Interviews, Protection, Tax | 0 Comments

The core problem: owners overpay because they misunderstand incentivesCredit vs deduction: the distinction that changes the mathThe real question: what counts as “R&D” in the real world?Why smart accountants still miss the R&D tax credit1) Outdated mental...

Programmatic Acquisitions: The New Growth Engine for Business Owners Who Refuse to Plateau

by Justin Maxwell | December 29, 2025 | Uncategorized | 0 Comments

The Plateau Every Owner Feels, But Few AdmitWhy Programmatic Acquisitions Outperform Organic GrowthThe Core Problem: Most Owners Rely on Luck, Not Deal FlowThe Investor’s Lens: How Programmatic Acquisitions Work1. Brokers & Intermediaries2. Online Marketplaces3....

The Predictable Growth Framework: How To Turn Chaos Into Enterprise Value

by Justin Maxwell | December 22, 2025 | Uncategorized | 0 Comments

Why Predictable Growth Beats Hustle Every TimeThe Investor’s Lens: Predictability Or ChaosThe Cost Of “Hope As A Strategy”The First 90 Days: Stability Before “Scale”The Four Pillars Of The Predictable Growth Framework1. Purpose And Plan: The North Star2. Product And...

The Debt Coverage Ratio Calculator: How Smart Buyers Avoid Bad Deals

by Justin Maxwell | December 16, 2025 | Business Success, Exit Ready, General Financial, Tax | 0 Comments

Acquisitions Are Sexy. Running Out Of Cash Is Not.What Debt Coverage Ratio Actually Tells YouWhy 1.8x Is A Line In The SandHow To Use A Debt Coverage Ratio Calculator On Real DealsProtect The Business You Already OwnYour Next Step: Run The Numbers Before You Run The...

The First 90 Days After Acquisition: How To Keep From Wrecking The Deal You Just Closed

by Justin Maxwell | December 8, 2025 | Business Success, Exit Ready, General Financial, Generational, Tax | 0 Comments

The First 90 Days After Acquisition Decide If You Bought An Asset Or A ProblemAt scale, real buyers are predictable. They buy for three reasons:Step One: Do Not Break What You Just BoughtStep Two: Script Day One Before You Wire The MoneyWhat you cannot do is improvise...