by Justin Maxwell | Jun 13, 2025 | Exit Ready
Most Owners Don’t Plan to Sell. They Plan to Escape.Transferable Value Is the Only ValueThe Business Has to Graduate From YouFinancials Are Either Armor or AmmunitionYour Exit Isn’t an Event. It’s a MindsetWhen You Build for the Buyer, You Win Either WayIf You Want to... by Justin Maxwell | Jun 12, 2025 | Business Success, Exit Ready, Generational
The Broken Lens Most Business Owners InheritWhy Income Doesn’t Equal FreedomThe Owner-Investor Mindset: A Different LensWhat Holistic Wealth Actually Looks Like1. Optimize the Business as a True Asset2. Integrate External Wealth Planning3. Design for Generational... by Justin Maxwell | May 28, 2025 | Business Success, Generational
Salesforce acquisition strategy just made headlines again as they bought Informatica for $8 billion. Another monster move in the tech world, right? Something for the suits on Wall Street and the large corporates. Wrong. This deal should snap you awake. Not because... by Justin Maxwell | May 22, 2025 | Business Success, Tax
Stop Overpaying Capital Gains TaxA Real Couple. A Real Sale. A $558,000 Fork in the Road.The Bigger Win? Control. Not Just a Lower Tax Bill.1. Qualified Opportunity Zone Fund2. Drilling FundThis Isn’t About Luck. It’s About Alignment.Why This Should Worry You (Even If... by Justin Maxwell | May 20, 2025 | Generational, Protection
Most families give. Few Have a Generational Giving Strategy. There’s a subtle but powerful distinction between generosity and legacy. One is emotional. The other is architectural. One gives once. The other gives forever. This truth hit home for me during a powerful...
