by Justin Maxwell | Sep 5, 2025 | Business Success
The shift that changes the mathFirst principles: two numbers you must see every weekWhere growth really comes from: four doors, not fiftyDe-risk the pond before you jumpNot all revenue is created equal: segment to get paid moreChoose the right vehicle: organic,...
by Justin Maxwell | Aug 29, 2025 | Business Success, Generational
Why You Can’t Create Generational Wealth with Just One EntityThe Six Entities That Let You Create Generational Wealth1. The Operating Company2. The Revocable Living Trust3. The Management LLC (Family Office HQ)4. The Business Limited Partnership (Family Bank)5....
by Justin Maxwell | Aug 13, 2025 | Business Success, Exit Ready
Exit Alternatives For Business OwnersThe False Choice: Exit or ExhaustionThe Third Option: Build to Keep, Not Just SellExit Alternatives for Business Owners Building Defensibility Without Selling OutCase Study: The “Barbara” DilemmaYou Don’t Have to Sell to...
by Justin Maxwell | Aug 7, 2025 | Business Success
What Most Founders Get Wrong About Being An Investor-Ready Business OwnerInvestors Don’t Buy Hope. They Buy Models.The Sausage Factory: Inputs → System → OutputCosmetic vs. Structural ReadinessThink Like an Investor—Even If You Never SellModeling Creates LeverageYou...
by Justin Maxwell | Aug 6, 2025 | Business Success
Escaping the Founder’s Trap Becoming an Owner-Investor: Why High Income Isn’t FreedomRecognizing the Founder’s TrapLever One: Structural Ownership DesignLever Two: Investor-Level Financial ModelingTracking EBITDA and Margin VarianceOperational Efficiency Over...
by Justin Maxwell | Jul 31, 2025 | Business Success, Exit Ready
How to Know if a Deal is a Good DealFour Financial Drivers That Matter FirstThe Case Study Walkthrough: CleanFlow Linen AcquisitionHow to Model the Deal YourselfGather the Top-Line NumbersCreate a Simple Debt ModelAdjust EBITDA for Real OwnershipBuild the Synergy...