by Justin Maxwell | Feb 11, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
What “Investable” Really Means (And Why “Exit-Ready” Is Too Late) | Investable business viability checklistThe Only Viability Test That Matters: Demand, Math, CapitalExecution Isn’t the Problem. Sometimes the Market Is.Prove the Math Before You Scale the MessSame... by Justin Maxwell | Feb 9, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Why Exits Die When the Bank Account Can’t BreatheWhen the Tax Return Says “Winning” but Reality Says “Careful”It’s Not One Leak. It’s Everything Hitting at OnceThe Transition Phase Is Where This Gets ExpensiveThe Fix Isn’t Hustle. It’s a Map.The Simple Sequence That... by Justin Maxwell | Feb 5, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Reduce owner dependency: fix the owner firstWhy buyers pay less when they smell you in the processThe “good enough” trap that keeps us stuck in the middleIf we believed it, we’d do itThe permission problem, why we wait too longWhy opportunities appear after we decide... by Justin Maxwell | Jan 30, 2026 | Business Success, Exit Ready, General Financial, Generational, Protection, Tax
Operational Independence Is Not a Lifestyle Move. It’s an Enterprise Value Move.The Hard Truth: If You’re the Brick, You’re the RiskWhy Founders Get Stuck: Delegation Is Easy Until It Isn’tOperational Independence: A Definition That Actually MattersThe Three Streams... by Justin Maxwell | Jan 14, 2026 | Business Success, General Financial, Generational, Interviews, Protection, Tax
The core problem: owners overpay because they misunderstand incentivesCredit vs deduction: the distinction that changes the mathThe real question: what counts as “R&D” in the real world?Why smart accountants still miss the R&D tax credit1) Outdated mental... by Justin Maxwell | Dec 8, 2025 | Business Success, Exit Ready, General Financial, Generational, Tax
The First 90 Days After Acquisition Decide If You Bought An Asset Or A ProblemAt scale, real buyers are predictable. They buy for three reasons:Step One: Do Not Break What You Just BoughtStep Two: Script Day One Before You Wire The MoneyWhat you cannot do is improvise...
