by Justin Maxwell | Aug 18, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Lead Generation Channels Can Look Better Than They AreThe Channel Economics FrameworkHow to Analyze Your Lead Generation ChannelsYour Best Channel May Not Be Your Biggest Channel You can have a marketing channel producing 60% of your leads and still be putting money... by Justin Maxwell | Aug 17, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Buyer Behaviour Changed Before the Sales CallBuyer Behaviour Has Changed What Sales Is ForMarketing Has to Carry More of the EducationYour Commercial Investment Has to Follow Buyer Behaviour One of the biggest changes affecting your commercial performance over the... by Justin Maxwell | Aug 14, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Relationship selling worked because access matteredSolution selling moved the conversation to the problemWhy value-based selling fits the buyer you have nowWhat value-based selling requires from your teamYour sales process has to meet the buyer where they actually are... by Justin Maxwell | Aug 12, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Fractional CFO vs Controller: One Looks Back. One Looks Forward.Clean Books Don’t Tell You What to Do NextA Controller Makes the Numbers TrustworthyA CFO Helps Decide What Happens NextAn Eight-Figure Goal Changes What You Need From FinanceFP&A Is What Happens... by Justin Maxwell | Aug 11, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Why AI Strategic Planning Has to Be AnnualAI Strategic Planning Starts With Two Separate QuestionsEfficiency Does Not Automatically Create an AdvantageLook at the Five Places AI Can Change the BusinessMove More of the Business Toward What AI Cannot Easily ReplaceAI... by Justin Maxwell | Aug 10, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
July and August: Start the Annual Planning Cycle With the MarketSeptember: Decide What Actually MattersOctober and November: Make the Budget Follow the StrategyDecember: Make Someone Challenge the PlanJanuary: Make Sure the Team Understands the WhyQuarterly: Keep the...
