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Why the Owner-Investor Mindset Frees Business Owners From Staying Stuck

Why the Owner-Investor Mindset Frees Business Owners From Staying Stuck

by Justin Maxwell | Jun 12, 2025 | Business Success, Exit Ready, Generational

The Broken Lens Most Business Owners InheritWhy Income Doesn’t Equal FreedomThe Owner-Investor Mindset: A Different LensWhat Holistic Wealth Actually Looks Like1. Optimize the Business as a True Asset2. Integrate External Wealth Planning3. Design for Generational...
How the $8B Salesforce Acquisition Strategy Can Work for Your Business Too

How the $8B Salesforce Acquisition Strategy Can Work for Your Business Too

by Justin Maxwell | May 28, 2025 | Business Success, Generational

Salesforce acquisition strategy just made headlines again as they bought Informatica for $8 billion. Another monster move in the tech world, right? Something for the suits on Wall Street and the large corporates. Wrong. This deal should snap you awake. Not because...
Stop Overpaying Capital Gains Tax: Real Case, Real Results

Stop Overpaying Capital Gains Tax: Real Case, Real Results

by Justin Maxwell | May 22, 2025 | Business Success, Tax

Stop Overpaying Capital Gains TaxA Real Couple. A Real Sale. A $558,000 Fork in the Road.The Bigger Win? Control. Not Just a Lower Tax Bill.1. Qualified Opportunity Zone Fund2. Drilling FundThis Isn’t About Luck. It’s About Alignment.Why This Should Worry You (Even If...
Why Every Wealth Plan Needs a Generational Giving Strategy

Why Every Wealth Plan Needs a Generational Giving Strategy

by Justin Maxwell | May 20, 2025 | Generational, Protection

Most families give. Few Have a Generational Giving Strategy. There’s a subtle but powerful distinction between generosity and legacy. One is emotional. The other is architectural. One gives once. The other gives forever. This truth hit home for me during a powerful...
Cash Balance Plans: Why This “IRS-Approved” Strategy Might Be Costing You Millions

Cash Balance Plans: Why This “IRS-Approved” Strategy Might Be Costing You Millions

by Justin Maxwell | May 16, 2025 | Generational, General Financial, Tax

The Hidden Cost of “IRS-Approved” (like Cash Balance Plans)Tax Strategies for Business Owners I’m going to upset some people with this article—and that’s fine by me. Because if you’re a business owner making $300K, $700K, or $1M+ per year, you deserve the truth about...
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Recent Posts

  • Why Most Entrepreneurs Never Build Generational Wealth (And How to Change That)
  • How to Build Lifetime Customer Value
  • Nippon Steel US Steel Acquisition Strategy: Bypassing Tariffs with Market Ownership
  • How a Virtual Family Office Transformed My Tax Strategy: Appearance on Problems to Profits Podcast
  • Prepare Business for Sale: The Quiet Work That Builds Maximum Value

Recent Comments

  1. Is Your Accountant COSTING You Money? 5 Questions to Find Out NOW - Justin Maxwell on Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands
  2. Why Making Money Isn’t Enough: The Shift to Owner-Investor Wealth Building - Justin Maxwell on Comprehensive Wealth Management: Why Diversifying Your Financial Strategy is Key to Long-Term Success
  3. Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands - Justin Maxwell on Powerful Tips for Mastering Year-Round Tax Planning and Reducing Your Tax Bill
  4. Business Growth and Exit Planning: Key Strategies for Success - Justin Maxwell on Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value
  5. Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value - Justin Maxwell on What is the Exit Strategy of a Business? Essential Steps to Maximize Value and Secure Profitability

Book Justin to Speak

Ready to challenge the way business owners think about wealth? Justin Maxwell delivers powerful, high-impact talks that shift mindsets and provide real, actionable strategies to help business owners keep more of what they earn, build lasting wealth, and create true financial freedom.

If you’re looking for a speaker who:
✅ Engages your audience with compelling stories and hard-hitting truths
✅ Simplifies complex financial strategies into clear, actionable steps
✅ Leaves business owners with a game plan to transform their business into a real wealth-building asset

Then let’s talk.

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(801) 882-1377
justinm@biglifefinancial.com

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Mon-Fri: 9am – 5pm
Sat-Sun: Closed

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