by Justin Maxwell | Aug 19, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
A Referral Program Starts With Customers You Already HaveThe Referral Program Economics Are Hard to IgnoreYou Do Not Need Huge Referral VolumeReferrals Need a Deliberate Process You may already be getting some of your best customers through referrals without having a... by Justin Maxwell | Aug 18, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Lead Generation Channels Can Look Better Than They AreThe Channel Economics FrameworkHow to Analyze Your Lead Generation ChannelsYour Best Channel May Not Be Your Biggest Channel You can have a marketing channel producing 60% of your leads and still be putting money... by Justin Maxwell | Aug 17, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Buyer Behaviour Changed Before the Sales CallBuyer Behaviour Has Changed What Sales Is ForMarketing Has to Carry More of the EducationYour Commercial Investment Has to Follow Buyer Behaviour One of the biggest changes affecting your commercial performance over the... by Justin Maxwell | Aug 14, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Relationship selling worked because access matteredSolution selling moved the conversation to the problemWhy value-based selling fits the buyer you have nowWhat value-based selling requires from your teamYour sales process has to meet the buyer where they actually are... by Justin Maxwell | Aug 12, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax
Fractional CFO vs Controller: One Looks Back. One Looks Forward.Clean Books Don’t Tell You What to Do NextA Controller Makes the Numbers TrustworthyA CFO Helps Decide What Happens NextAn Eight-Figure Goal Changes What You Need From FinanceFP&A Is What Happens...
