by Justin Maxwell | Jul 31, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
The Capital Allocation Question: The Decision That Determines Every Other DecisionThe Capital Allocation QuestionThe Capital Allocation MatrixSome Investments Move Faster Than OthersSome Investments Require More PatienceHiring Is Also a Capital Allocation...
by Justin Maxwell | Jul 31, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Unit Economics turns strategy into numbersWork backward from the financial targetUnit Economics exposes where the real work isThe Unit Economics frameworkAspirations don’t produce results. Operating inputs do. You can have a revenue target. An EBITDA goal. A...
by Justin Maxwell | Jul 29, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Your Product Is Not the PurchaseCustomer Analysis Changes Your StrategyThe Customer Analysis FrameworkBuild Around What Customers Value One of the most revealing conversations you can have about your business has nothing to do with your product. It starts with a...
by Justin Maxwell | Jul 28, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Porter’s Five Forces: Is This a Market Worth Investing In?McKinsey’s 7S Framework: Can the Organization Deliver the Strategy?BCG Growth-Share Matrix: Where Should Capital Go?Competitive Analysis Frameworks Improve Decisions, Not Just Strategy There is no...
by Justin Maxwell | Jul 27, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized
Market Sizing: The Test Most Founders Fail Before They Ever StartWe Don’t Have a Growth Problem. We Have an Assumption Problem.Market Sizing Begins with Three NumbersTotal Addressable Market (TAM)Serviceable Addressable Market (SAM)The Number That Really...