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Investable Business Viability Checklist: Fundable or Fragile?

Investable Business Viability Checklist: Fundable or Fragile?

by Justin Maxwell | Feb 11, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

What “Investable” Really Means (And Why “Exit-Ready” Is Too Late) | Investable business viability checklistThe Only Viability Test That Matters: Demand, Math, CapitalExecution Isn’t the Problem. Sometimes the Market Is.Prove the Math Before You Scale the MessSame...
Profitable but Cash Tight? Fix It Before You Try to Exit

Profitable but Cash Tight? Fix It Before You Try to Exit

by Justin Maxwell | Feb 9, 2026 | Business Success, Exit Ready, General Financial, Generational, Interviews, Protection, Tax, Uncategorized

Why Exits Die When the Bank Account Can’t BreatheWhen the Tax Return Says “Winning” but Reality Says “Careful”It’s Not One Leak. It’s Everything Hitting at OnceThe Transition Phase Is Where This Gets ExpensiveThe Fix Isn’t Hustle. It’s a Map.The Simple Sequence That...
What is PPLI? Private Placement Life Insurance Explained for Business Owners

What is PPLI? Private Placement Life Insurance Explained for Business Owners

by Justin Maxwell | Feb 2, 2026 | Uncategorized

Before We Go Any FurtherWhat is PPLI?The IRS RequirementHow It Actually WorksWho is PPLI For?1. You Have $10 Million or More in Liquid Capital2. You’re Building a Business Toward an Exit3. You’re Already Investing in Alternative Assets4. Estate Planning is...
Programmatic Acquisitions: The New Growth Engine for Business Owners Who Refuse to Plateau

Programmatic Acquisitions: The New Growth Engine for Business Owners Who Refuse to Plateau

by Justin Maxwell | Dec 29, 2025 | Uncategorized

The Plateau Every Owner Feels, But Few AdmitWhy Programmatic Acquisitions Outperform Organic GrowthThe Core Problem: Most Owners Rely on Luck, Not Deal FlowThe Investor’s Lens: How Programmatic Acquisitions Work1. Brokers & Intermediaries2. Online Marketplaces3....
The Predictable Growth Framework: How To Turn Chaos Into Enterprise Value

The Predictable Growth Framework: How To Turn Chaos Into Enterprise Value

by Justin Maxwell | Dec 22, 2025 | Uncategorized

Why Predictable Growth Beats Hustle Every TimeThe Investor’s Lens: Predictability Or ChaosThe Cost Of “Hope As A Strategy”The First 90 Days: Stability Before “Scale”The Four Pillars Of The Predictable Growth Framework1. Purpose And Plan: The North Star2. Product And...
Unlock Wealth Through Financial Automation for Business Owners

Unlock Wealth Through Financial Automation for Business Owners

by Justin Maxwell | Jun 25, 2025 | Uncategorized

Why Automation Beats WillpowerStep 1 — Define a Baseline SalaryStep 2 — Automate Savings and SurplusTools and Tech for AutomationStep 3 — Start Small With Asset InvestingThe Long-Term Vision — The Endowment ModelStep 4 — Transform the Business Into an AssetStep 5 —...
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Recent Posts

  • Investable Business Viability Checklist: Fundable or Fragile?
  • Profitable but Cash Tight? Fix It Before You Try to Exit
  • Reduce Owner Dependency: The Identity Shift Buyers Pay For
  • What is PPLI? Private Placement Life Insurance Explained for Business Owners
  • Operational Independence: The Missing Step Between “Owner-Operator” and a Sellable Business Asset

Recent Comments

  1. Is Your Accountant COSTING You Money? 5 Questions to Find Out NOW - Justin Maxwell on Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands
  2. Why Making Money Isn’t Enough: The Shift to Owner-Investor Wealth Building - Justin Maxwell on Comprehensive Wealth Management: Why Diversifying Your Financial Strategy is Key to Long-Term Success
  3. Tax Planning Strategy: The Soccer Lesson That Could Save You Thousands - Justin Maxwell on Powerful Tips for Mastering Year-Round Tax Planning and Reducing Your Tax Bill
  4. Business Growth and Exit Planning: Key Strategies for Success - Justin Maxwell on Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value
  5. Mastering Your Business Exit Strategy: A Proactive Approach for Maximum Value - Justin Maxwell on What is the Exit Strategy of a Business? Essential Steps to Maximize Value and Secure Profitability

Book Justin to Speak

Ready to challenge the way business owners think about wealth? Justin Maxwell delivers powerful, high-impact talks that shift mindsets and provide real, actionable strategies to help business owners keep more of what they earn, build lasting wealth, and create true financial freedom.

If you’re looking for a speaker who:
✅ Engages your audience with compelling stories and hard-hitting truths
✅ Simplifies complex financial strategies into clear, actionable steps
✅ Leaves business owners with a game plan to transform their business into a real wealth-building asset

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(801) 882-1377
justinm@biglifefinancial.com

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